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How to Choose a Wedding Dress When You Don’t Know What You Want

You don’t need to know what wedding dress you want before your appointment.

Most brides don’t.


A good bridal shop helps you figure it out by trying different styles, fabrics and shapes – not by expecting you to arrive with a Pinterest-perfect plan.


Bride and groom at Crown Hall Farm in Peterborough on their wedding day. Dress by Lily Francis Bridal and photography by Craig Greenwood Photography.
© Craig Greenwood Photography

Why It's Completely Normal


Not knowing what you want doesn’t mean you’re “bad at this”.

It usually means:

  • You’ve never tried wedding dresses on before - because, who has?!

  • You like lots of styles - because babe you're gorgeous in them all!

  • You’re worried about how things will look on your body - the dress will fit your body, not the other way around!


All totally normal.



What Actually Helps You Decide?


This is where the magic happens:

  • Trying on different silhouettes (even ones you swear you’ll hate) - choose a bridal shop with lots of options.

  • Feeling how fabrics move, not just how they look - especially when you're swirling around the dance floor!

  • Listening to how you react, not your entourage - it's your dress, not theirs.


Nine times out of ten, the dress that surprises you is the one.


Bride and groom at Crown Hall Farm in Peterborough on their wedding day. Dress by Lily Francis Bridal and photography by Craig Greenwood Photography.
© Craig Greenwood Photography

What To Bring Instead of “a vision”


  • Nude underwear - preferably seamless but don't worry if not.

  • An open mind

  • One or two people who will tell you how bloomin' gorgeous you are!


That’s it. Honestly.



A Gentle Reminder


You’re not meant to have this figured out already.

That’s literally why bridal shops exist.



If you’re feeling stuck, overwhelmed, or just don’t know where to start, we've got you.


We created the Ultimate Wedding Dress Shopping Checklist, which will guide you through the process on how to make wedding dress shopping easy and stress-free!




If you're ready to start shopping, we'd love to welcome you. Why not book your appointment today, and let us help you to find your wedding dress?


 
 
 

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